There's a fable about an animal storing up food for the winter while his peers were happy to feast and relax. Perhaps you remember what happened when winter came... With that in mind, let me explain why it's imperative that you continue your marketing even when you're at the height of busy season.
Category Archives: advertising
This morning, as I drove through a foggy Los Angeles morning, I came to a stoplight and looked to my right. There was a small sign stuck in the ground that had a text URL about home values on the left (something like GetHomeValues.com) and a QR code on the right. Keep in mind, this particular area is not heavily
The answer is a very clear "maybe." In marketing, everything should begin with consideration of your target market. If 95% of your target market barely knows how to use their smartphone, let alone Facebook, then maybe Instagram isn't the place for you. However, if you're in a major city and your target market is
As you might guess, we here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules. Generally, they're very open to new marketing
Facebook is by no means a traditional form of marketing for real estate agents, but neither were websites 10 years ago. Just because tools are new doesn't mean they're not powerful! I polled about twenty salespeople that work with real estate agents and asked about the push-backs they encounter most frequently
Recently, Inman released a report that took an in-depth look at Online Leads. They polled agents, team leaders, and broker-owners to learn more about where they were finding success with online leads, both paid and unpaid. Since they gathered so much data, we're going to break our analysis of the report into two