Social media marketing is still a relateively new way to reach your target audience, particularly in the real estate industry. Due to this lack of familiarity, many agents and brokers aren't quite sure what parts of social marketing are vital and which parts aren't worth a second thought. Luckily for you, we've
Last week, Facebook quietly started testing a new service similar to Yelp which you can check out here: Facebook Services. I highly encourage you to search for Real Estate Agents in your area and take a look at where your page shows up in the results. As you may notice, there appear to be multiple factors that go
Remember a few weeks ago when I mentioned that it had become much easier to be Facebook Verified? (In case you missed it...)
In real estate, your personal brand is of the utmost importance; clearly that's not breaking news to any of you. Another obvious statement: It's always important to have measurable return on your marketing investments. So, the question becomes, where is your social media ROI coming from?
Video has cemented itself as a part of real estate marketing, and it's becoming increasingly important as time goes by. Though getting started with video may seem like a daunting and/or pricey task, that doesn't have to be the case!
You may be wondering how you can set yourself apart on social media. Nowadays, many agents are creating a presence on social media and it can feel like you're just another face in the crowd. If you've felt a bit of that or you just want to show that your business page is a force to be reckoned with, you can now
We're not breaking any news by saying that Organic Reach on Facebook has fallen considerably. That's the reality, and while engagement can significantly increase reach, the Facebook world seems to be moving toward a pay-to-play platform for business pages, specifically through boosting. What we wanted to figure
Think about your average virtual tour...
Whether you're ready or not, Millennials are getting closer and closer to home buying capability! Here's a quick infographic from our friends at Porch.com that should help you understand Millennials' frame of mind when it comes to real estate...
I'm sure you've heard it more times than you care to remember, but social media marketing is vital to the success of most of today's businesses. However, a blanket marketing strategy will not serve you well. Here are a few things to remember: