If you use Instagram at all, you've probably seen the fairly recent and wildly popular addition of Instagram Stories. They're more or less a clone of Snapchat Stories, which allow you to string together short video and/or images to be viewed by your friends/followers. It's a simple, engaging way to stay
There has been a huge amount of buzz recently about Facebook Live. Perhaps you've seen commercials urging you to go live or maybe you've even seen bus stop ads about it like some members of our team! Whether you're aware or not, Facebook is really pushing to make 'Going Live' a part of everyday life.
Facebook gives its users great data on the performance of Business pages that they manage. As is the case with all marketing, you can't measure effectiveness without analyzing your results! However, if you're new to Facebook marketing, some of the terms within their "Insights" section might be new to you! Here's
Update: We have since disabled Branded Bar technology. We're actively exploring other ways to accomplish the same goal with a different strategy.
So you're finally ready to get into the world of Instagram? Great! It's a fantastic platform for showcasing your listings and your personal brand. Here are a few tools that will give you a leg up as you embark on your journey to conquer Instagram!
Staying in touch with past and potential clients has always been and always will be important. Over the years, agents have used countless strategies for stay top-of-mind and proving expertise along the way. Our front runner for today's most effective (and most fun) way to stay in touch: Facebook Live.
Prolific video marketing expert and agent team leader offers his insight on Back At You Media.
Back At You Media is happy to announce our latest partnership with RE/MAX Regional Services. We'll be providing our Social Media Center tool to their agents and brokers to help make their social marketing more effective and efficient.
Finally, the uber-popular, image-based app owned by Facebook is ready for business profiles. This was more or less an inevitability, not just because Facebook would like to make money on their $1 billion investment, but because businesses were already having great success on Instagram without any tools or