Inman Report: Comparing Online Lead Sources - Part 1

Recently, Inman released a report that took an in-depth look at Online Leads. They polled agents, team leaders, and broker-owners to learn more about where they were finding success with online leads, both paid and unpaid. Since they gathered so much data, we're going to break our analysis of the report into two

Why You Should Market (Especially) When You're Busy

There's a fable about an animal storing up food for the winter while his peers were happy to feast and relax. Perhaps you remember what happened when winter came... With that in mind, let me explain why it's imperative that you continue your marketing even when you're at the height of busy season.

Real Estate Agents in a Social Media World: A Guide

Back At You Media currently only works with Facebook business pages, but obviously other social media platforms exist! The question is, where do you concentrate your efforts? Every good agent is busy and time for social media is already limited. Let me help you cut through all the noise and explain which social

Dashboard Update: Twitter and LinkedIn Integration

Back At You Media is happy to announce that we have implemented a Dashboard update that will allow our users to connect their Twitter and LinkedIn accounts to our content services. This means that the content we schedule for you, as well as the content that you create through the Dashboard, can now be posted on

New Facebook Feature: 'Very Responsive' Badge

Remember last week when we talked about Facebook Messages for Business Pages becoming more and more efficient? Well, apparently Facebook isn't done with this Messaging emphasis.

Facebook Wants You To Leave YouTube Behind

It's been touched on a time or two within this blog, but the race for your video uploads is now fully on, and Facebook is doing everything it can to catch YouTube. For years and years if you had a video to share, you would upload it straight to YouTube, and then you could share the link to whomever from there

Dashboard Updates: 6/23/15

As we grow and evolve, we'll be bringing some great updates and tools to your Back At You Dashboard. If you have any questions or if you aren't seeing these updates in your Dashboard, please don't hesitate to let us know by e-mailing support@backatyou.com

New Facebook Feature: Facebook Bluetooth® Beacons

Facebook continues to think of cool ways to help businesses appeal to their customers efficiently and conveniently.

Periscope: A Game-Changer for Open Houses?

Sometimes, the simplest technologies are the most useful. While Back At You Media focuses solely on Facebook marketing for real estate agents, we like to keep our fingers on the pulse of the latest advances in social media and how they might affect the real estate industry. Recently, Twitter released an app

Showcasing Your “Voice” on Facebook

Social Media Goals for 2015: Expanding Your Audience Organically

There were plenty of social media developments in 2014 that affected how people do business online and hopefully, we helped you roll with the punches every step of the way. Soon, we’ll have a big announcement that will help you manage your social media efforts better than ever, but for now, let’s set some goals

Be Successful on Facebook in 6 Simple Steps

Real estate agents are busy and have limited time for social media marketing, there's no other way to slice it. With this in mind, our coaching team put together a few time-efficient things you should be doing on Facebook on a regular basis. If you ever need help executing any of these steps, please don't

QR Codes: Hold Your Scan-able Horses

This morning, as I drove through a foggy Los Angeles morning, I came to a stoplight and looked to my right. There was a small sign stuck in the ground that had a text URL about home values on the left (something like GetHomeValues.com) and a QR code on the right. Keep in mind, this particular area is not heavily

Step-by-Step Twitter and LinkedIn Integration Instructions

Your Back At You Media Dashboard now has the ability to post content to Twitter and LinkedIn. Ready to get connected? Here's how:

Facebook Likes: For Once, Less Is More

In the next week or so, you may see the number of Likes on your Facebook business page fall slightly. I know what you're thinking, the sky is falling, right? But, before you panic, let me explain why this is happening and why it's actually a positive thing!

Facebook Update: News Feed Controls

Did you ever wonder how Facebook decides what to put in your News Feed and what to leave by the wayside? In Facebook's own words, here's a simple version of their system:

New Facebook Feature: Preferred Page Audience

Facebook recently released a really interesting tool for business pages that may help you appeal to your next potential clients. We'll show you how to set it up and make your Facebook more focused than ever.

Facebook Messaging Becoming More Efficient Than E-mail?

It's hard to imagine e-mail being replaced on a large scale, but Facebook has never backed down from a challenge. Recently, some Facebook business page owners have seen major enhancements in their Page Messaging menus that could make communications with clients or potential clients very time-efficient while

How Good Do You Look on Mobile?

Many of us spend a lot of time on our desktops and laptops during the workday, especially when we're checking up on our Facebook business pages. However, the people you want to reach are viewing your Facebook activity on their tablets and mobile phones more frequently everyday. With this in mind, let's take a

Is Instagram Worth Your Time?

The answer is a very clear "maybe." In marketing, everything should begin with consideration of your target market. If 95% of your target market barely knows how to use their smartphone, let alone Facebook, then maybe Instagram isn't the place for you. However, if you're in a major city and your target market is

Mobile-Friendly is a Must (Not Just Because Google Says So)

A change you already should have made is now imperative...

Facebook Continues to Crack Down on Fake Likes

Purchasing "fake Likes" for your Facebook business page has never really been a good idea for a number of reasons, but these days Facebook has made it more than a bad idea, they've made it almost impossible. The smart men and women working at Facebook have developed technology that recognizes when fake page Likes

Facebook's New Call-To-Action Button

As you may have noticed, Facebook is experimenting with a new Call-to-Action button on business pages! They’ve been using these buttons on Facebook ads for awhile and after seeing some great Click-Through rates data, they want to give it a try on pages as well. Let’s quickly review the available Call-to-Action

Facebook DOs and DON'Ts: Posting Etiquette

Facebook is a complicated world with its own customs and etiquette, but we're here to help you navigate the culture and make you look like a pro. Here is the first installment of our blog series of DOs and DON'Ts when using your Facebook business page. This particular list will be about DOs and DON'Ts of posting!

Why You Should Spend At Least 30 Minutes a Week on Facebook

As you might guess, we here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules. Generally, they're very open to new marketing

Biggest Misconceptions About Facebook

Facebook is by no means a traditional form of marketing for real estate agents, but neither were websites 10 years ago. Just because tools are new doesn't mean they're not powerful! I polled about twenty salespeople that work with real estate agents and asked about the push-backs they encounter most frequently

Why You Should Embrace Video on Facebook

The standard for good quality social media content is in constant flux. Three years ago, a few simple sentences of text would be a perfectly acceptable status update. In 2015 however, so many people are sharing so many different kinds of interesting content, you've got to be really interesting to stand out! Video

Inman Report: Comparing Online Lead Sources - Part 2

Recently, Inman released a report that took an in-depth look at Online Leads. They polled agents, team leaders, and broker-owners to learn more about where they were finding success with online leads, both paid and unpaid. Since they gathered so much data, we're going to break our analysis of the report into two

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