What Separates Successful Agents and Not-So-Successful Agents on Social Media?

Social media is a place where real estate professionals can absolutely find success, but it’s also very easy to get little-to-no return from social media marketing. So what separates the successful agents from the ones who aren’t reaping any rewards? The majority of the time the difference in outcome is not a result of immense effort and/or budget, but rather a more effective strategy. Let’s take a look at how agents approach aspects of social media differently and how that can affect the outcome.

Social Media Content

The Successful Agent…

…uses content to prove expertise and knowledge without being too salesy.

…posts content consistently without over-posting.

The Unsuccessful Agent…

…posts nothing but lead-gen content or content unbecoming of a true professional.

…goes long stretches of time without posting anything or posts 25 listings in the span of five minutes.

Lead Generation

The Successful Agent…

…spends marketing budgets wisely through processes with identifiable ROI.

The Unsuccessful Agent…

…doesn’t allocate marketing dollars to social media marketing, but still expects consistent results.

Listings

The Successful Agent…

…shares listings to his or her social media audience, but also spends money to maximize the number of eyeballs on the listing.

The Unsuccessful Agent…

…doesn’t bother sharing listings on social media or shares the same listing post every single day.

Interaction

The Successful Agent…

…warmly responds to comments and private messages in a timely manner.

The Unsuccessful Agent…

…ignores user interaction unless it directly involves a lead.

…doesn’t bother checking private messages for months at a time.


As you can see, it doesn’t take much to increase your success with social media marketing. Does it take some effort? Sure. Does it cost money at times? Of course! However, when the time and money turns into increased revenue, you’ll see why companies around the world are so focused on social media marketing.