February is the month for L-O-V-E! On Valentine’s Day, we celebrate our significant others, friends, family members, and even our pets with treats, roses, teddy bears, chocolates, and grand romantic gestures – but why should our careers fall short when it comes to receiving love? This Valentine’s Day, try rekindling the romance with your career with the following suggestions:
Write A Love Letter To Your Business
This Valentine’s Day, tell your audience what made you fall in love with the industry and how it has affected your life. Does it challenge you to be your best version of yourself? Do you love working with your community? Have your clients made a difference in your life? Whether it be via email, a blog post, a video, or a quick piece of social media content, sharing what makes you passionate about your business is a great way to connect with potential clients.
Schedule A Business “Date Night”
Let’s face it: allowing a hectic schedule to come between you and your significant other can often put one in the fast lane to a broken heart, but the same can be said for you and your real estate career! This month, invest some quality time for a “date night” with your business. Take a few hours to assess your business’ needs, and make a strategic game-plan about how to move forward in the best direction! Consider taking this time to automate the tedious parts of your work as much as possible (we’re looking at you, social media), so you can get back to doing what you love. Your business (and sanity) will thank you for it!
Is It Time For A Makeover?
Freshening up a bit always coincides with love in the air. You want to look like your best for that special someone, so you should also want your business to look the best for potential clients! When was the last time you updated your website? What about uploading a new cover photo or recent headshot to your LinkedIn account? Did you know Facebook allows for cover videos? Have you been eyeing that new blazer for listing presentations? How about your business cards – do they need a refresh? Maybe your postcards and other print collateral could use a redesign? Once you start, I’m sure you’ll be able to find multiple ways to present your business in the best light.
Those who are in love are looking to commit for the long-haul, and it should be no different with your business. Although you shouldn’t be “married to your job”, the more you love your career, the more you should want to invest in it. Whether it be expanding to another territory, attending a professional development seminar, launching a new website, changing brokerages, or simply setting new goals for yourself, take time to commit to a long-term strategy that will bring those big business goals to fruition.
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