Inman Report: Comparing Online Lead Sources – Part 1

Recently, Inman released a report that took an in-depth look at Online Leads. They polled agents, team leaders, and broker-owners to learn more about where they were finding success with online leads, both paid and unpaid. Since they gathered so much data, we're going to break our analysis of the report into two pieces, Best ROI of

New Facebook Feature: Preferred Page Audience

Facebook recently released a really interesting tool for business pages that may help you appeal to your next potential clients. We'll show you how to set it up and make your Facebook more focused than ever. This new tool is called Preferred Page Audience. It allows you to tell Facebook which of your followers are

Why You Should Spend At Least 30 Minutes a Week on Facebook

As you might guess, we here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules. Generally, they're very open to new marketing avenues, but

Inman Report: Comparing Online Lead Sources – Part 2

Recently, Inman released a report that took an in-depth look at Online Leads. They polled agents, team leaders, and broker-owners to learn more about where they were finding success with online leads, both paid and unpaid. Since they gathered so much data, we're going to break our analysis of the report into two pieces, Best ROI of Paid