New Facebook Feature: Preferred Page Audience

Facebook recently released a really interesting tool for business pages that may help you appeal to your next potential clients. We'll show you how to set it up and make your Facebook more focused than ever. This new tool is called Preferred Page Audience. It allows you to tell Facebook which of your followers are

Facebook Messaging Becoming More Efficient Than E-mail?

It's hard to imagine e-mail being replaced on a large scale, but Facebook has never backed down from a challenge. Recently, some Facebook business page owners have seen major enhancements in their Page Messaging menus that could make communications with clients or potential clients very time-efficient while preserving a personalized feel. Let's take a look

Mobile-Friendly is a Must (Not Just Because Google Says So)

A change you already should have made is now imperative... The advantages of a mobile-friendly website have been apparent for some time now, but starting about a week ago (April 21st), Google is making mobile-friendliness an absolute necessity. Google has made a change to the way their search results are populated and now people using their phones to search will be

Facebook DOs and DON’Ts: Posting Etiquette

Facebook is a complicated world with its own customs and etiquette, but we're here to help you navigate the culture and make you look like a pro. Here is the first installment of our blog series of DOs and DON'Ts when using your Facebook business page. This particular list will be about DOs and DON'Ts

Why You Should Spend At Least 30 Minutes a Week on Facebook

As you might guess, we here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules. Generally, they're very open to new marketing avenues, but

Biggest Misconceptions About Facebook

Facebook is by no means a traditional form of marketing for real estate agents, but neither were websites 10 years ago. Just because tools are new doesn't mean they're not powerful! I polled about twenty salespeople that work with real estate agents and asked about the push-backs they encounter most frequently when it comes to discussions about Facebook