Declining Reach and How to Combat It

If you’ve used Facebook as a marketing tool over the last few years, you may have noticed that it seems like your posts are being seen by less and less of your audience. Facebook has addressed this shift a few times and given their reasons for it. For example, they say that each Facebook user could potentially

Facebook Advertising: Where to Start

If you're interested in adding Facebook advertising to your marketing mix, you may be a bit overwhelmed by the number of campaign options. The good news is, if you're just getting started with Facebook ads, there's no need to run before you crawl. In a perfect world, if money was no object, you could run

Social Marketing: What Matters? What Doesn’t?

Social media marketing is still a relateively new way to reach your target audience, particularly in the real estate industry. Due to this lack of familiarity, many agents and brokers aren't quite sure what parts of social marketing are vital and which parts aren't worth a second thought. Luckily for you, we've been using social media to

Be Ahead of the Game with Facebook “Services”

Last week, Facebook quietly started testing a new service similar to Yelp which you can check out here: Facebook Services. I highly encourage you to search for Real Estate Agents in your area and take a look at where your page shows up in the results. As you may notice, there appear to be multiple factors

Your Facebook Page Can Now Stream Live Video!

Remember a few weeks ago when I mentioned that it had become much easier to be Facebook Verified? (In case you missed it...) And perhaps you heard that Facebook was experimenting with live video streaming, but it was only available to celebrities. Well as of yesterday, live video streaming is now available to all Verified

How to Measure Success on Social Media

In real estate, your personal brand is of the utmost importance; clearly that's not breaking news to any of you. Another obvious statement: It's always important to have measurable return on your marketing investments. So, the question becomes, where is your social media ROI coming from? If you're doing it right, social media marketing will affect your

Utilize Video Without Going Hollywood

Video has cemented itself as a part of real estate marketing, and it's becoming increasingly important as time goes by. Though getting started with video may seem like a daunting and/or pricey task, that doesn't have to be the case! Here are some easy, affordable ways to introduce video to your marketing: Introduce Yourself! Not every video

Facebook Posting Frequency: Less Is More

We're not breaking any news by saying that Organic Reach on Facebook has fallen considerably. That's the reality, and while engagement can significantly increase reach, the Facebook world seems to be moving toward a pay-to-play platform for business pages, specifically through boosting. What we wanted to figure out was how posting frequency affects Organic Reach, if at all.