Facebook Doubles Down on Live Video

Last week, Facebook announced a major expansion of their "Facebook Live" feature. This Periscope-inspired tool started out simply enough as a way for personal Facebook accounts to conduct a live stream from a smartphone. The tool was then expanded to allow Admins of business pages to launch these streams as well. Once this latest update has been

Facebook Messaging Update: Instant Replies

This morning we noticed a new feature on our Back At You Media business page. Facebook has given you the option to create an autoreply when someone sends your business page a private message. This new feature will eliminate the need to constantly monitor your business page inbox. The Instant Reply will assure people that

Sutton Realty + Back At You Media

On March 23rd, Back At You Media began a very exciting endeavor. We are pleased to announce that we've launched a partnership with Sutton Realty to become the official provider of social media marketing for their 6,000 members. This partnership provides free access to our Social Media Center for all agents and brokers across the

How NOT to Use Twitter

As agents become more tech savvy and open to the world of social media marketing, there are sure to be some oversights, mistakes, and just a few head-scratchers. Luckily, you don't have to be one of those hiccups! Here's your guide to fitting in and excelling on Twitter...through a To DON'T list: If you don't

New Facebook Tool: Your Business Story

This morning, one of our esteemed Social Media Coaches noticed something new on a Facebook Business Page he manages: The Create Video button takes you here: https://yourbusinessstory.fb.com/ As we attempted to create one of these videos for Back At You Media, we ran into a lot of bugs. We assume Facebook just released this tool and they're

Facebook Reactions: Life After Likes

Facebook users no longer have to choose between Liking and silence when it comes to reacting to content. Today Facebook made new "Reactions" available for everyone. If you've ever seen a post that you prompted a Love, Haha, Wow, Sad, or Angry reaction, you can now easily express that, and so can your Business Page

New Feature: Invite “Likers”

Ready for an easy way to increase your Page Likes? We've found a new tool that allows you to do just that! When several Facebook users Like something you've posted on your business page, you'll see text that reads something like "Babe Ruth, Michael Jordan, and 198 others Like this." If you click on "198 others

Declining Reach and How to Combat It

If you’ve used Facebook as a marketing tool over the last few years, you may have noticed that it seems like your posts are being seen by less and less of your audience. Facebook has addressed this shift a few times and given their reasons for it. For example, they say that each Facebook user could potentially