We are very excited to announce our brand new logo. This unveiling marks an important milestone for the company as we embark on our next phase of growth and innovation. Whether you are an existing social media client or a new client through the acquisition of Realistiq, this new logo represents the growth and unification of two amazing companies under one name, sharing the same core values and high standards to the benefit of our clients and employees.
Why change anything to begin with?
Updating Back At You’s logo is not change for the sake of change. A good reason to change a logo is that it’s not doing the job you want it to or maybe it’s not representative of who you are anymore. In our case, a lot has changed over the years, especially this past year. For us, the change and evolution has been amazing. Our growth into the enterprise market and the acquisition of Realistiq have both changed and improved our business. These improvements needed to be better reflected in our logo, name and colors in order to symbolize what we represent as a company and our direction as a business. With the beginning of the new year and the start of a new decade, there couldn’t be a better time to unveil our new look.
Our new logo’s story:
Logos aren’t created overnight….well they could be, but the good ones require a lot of thought, soul-searching, vision, value statements and more. Our logo represents who we are and what we stand for. At the same time, we want it to be cool, recognizable and something our employees and clients are proud to wear and represent.
We went for a fresh, sleek design that communicates a very simple message. Here are some highlights of the refreshed logo and name:
- We dropped the “Media” from our original name. For years, we have been the gold standard in real estate social media and listing marketing. With the addition of Realistiq and its products, we offer so much more from where we started. This includes a CRM, websites, transaction and financial management, lead routing and much, much more. We can be your social media and listing solution or we can be the complete, all-in-one technology solution for a brokerage of any size. With a diverse and industry-best technology solution, we’ve become so much more than a ‘media’ company, so we dropped it from our name.
- It’s all about “YOU”. The outline around “YOU” highlights our commitment to you as the client making sure you have the best technology, the training you require and the support you deserve. We want our clients to succeed at all costs, and we’ll do whatever it takes to move you closer to your definition of success.
- Innovation. The color pink was selected to indicate an innovative, energetic, and forward-thinking company. Pink also represents kindness (to others and clients), passion (for our business and what we do on a daily basis) and positive energy (showcased in our company culture).
Back At You’s logo is the face of our company. It represents who we are, what we strive for, our company values, and, ultimately, the focus on our clients. Over the next couple months, you’ll see Back At You aligning around this new design: on our social media pages, email communications, website, marketing, and in our product. We’re still Back At You, but hopefully more consistent in our look and more recognizable in the industry.