Facebook Reactions: Life After Likes

Facebook users no longer have to choose between Liking and silence when it comes to reacting to content. Today Facebook made new “Reactions” available for everyone. If you’ve ever seen a post that you prompted a Love, Haha, Wow, Sad, or Angry reaction, you can now easily express that, and so can your Business Page followers.

So what does this mean for you as the Admin of a Facebook Business Page? The main advantage is┬áhaving a much clearer idea of how followers feel about the things you post. Followers who would have otherwise passed by one of your posts will now have fun responding “Haha” or “Wow.”

This also means that you should do something we’ve always encouraged: post awesome, local content. You’re the expert in your community, you know the real estate environment, and you should showcase that! Not in a sales-heavy way, but rather an informational way. Keep up this quality content and your followers will use Facebook Reactions to show their appreciation!

Need content inspiration? Check out this video: Top 10 Most Successful Real Estate Posts

By the way, if you want to use Reactions on your personal page, just hover your mouse over the Like button to reveal other Reactions. If you’re on mobile, press and hold on the Like button to reveal the Reactions.

CLICK HERE for Facebook’s Reactions Announcement