Category Archives: Social Media

Social Media is one of the most important components of your marketing campaign. Learn all about Social Media Marketing and Social Media Optimization.

Facebook Doubles Down on Live Video

Last week, Facebook announced a major expansion of their "Facebook Live" feature. This Periscope-inspired tool started out simply enough as a way for personal Facebook accounts to conduct a live stream from a smartphone. The tool was then expanded to allow Admins of business pages to launch these streams as well. Once this latest update has been

Sutton Realty + Back At You Media

On March 23rd, Back At You Media began a very exciting endeavor. We are pleased to announce that we've launched a partnership with Sutton Realty to become the official provider of social media marketing for their 6,000 members. This partnership provides free access to our Social Media Center for all agents and brokers across the

How NOT to Use Twitter

As agents become more tech savvy and open to the world of social media marketing, there are sure to be some oversights, mistakes, and just a few head-scratchers. Luckily, you don't have to be one of those hiccups! Here's your guide to fitting in and excelling on Twitter...through a To DON'T list: If you don't

Facebook Reactions: Life After Likes

Facebook users no longer have to choose between Liking and silence when it comes to reacting to content. Today Facebook made new "Reactions" available for everyone. If you've ever seen a post that you prompted a Love, Haha, Wow, Sad, or Angry reaction, you can now easily express that, and so can your Business Page

New Feature: Invite “Likers”

Ready for an easy way to increase your Page Likes? We've found a new tool that allows you to do just that! When several Facebook users Like something you've posted on your business page, you'll see text that reads something like "Babe Ruth, Michael Jordan, and 198 others Like this." If you click on "198 others

Declining Reach and How to Combat It

If you’ve used Facebook as a marketing tool over the last few years, you may have noticed that it seems like your posts are being seen by less and less of your audience. Facebook has addressed this shift a few times and given their reasons for it. For example, they say that each Facebook user could potentially

Facebook Advertising: Where to Start

If you're interested in adding Facebook advertising to your marketing mix, you may be a bit overwhelmed by the number of campaign options. The good news is, if you're just getting started with Facebook ads, there's no need to run before you crawl. In a perfect world, if money was no object, you could run

Social Marketing: What Matters? What Doesn’t?

Social media marketing is still a relateively new way to reach your target audience, particularly in the real estate industry. Due to this lack of familiarity, many agents and brokers aren't quite sure what parts of social marketing are vital and which parts aren't worth a second thought. Luckily for you, we've been using social media to