Category Archives: Social Media

Social Media is one of the most important components of your marketing campaign. Learn all about Social Media Marketing and Social Media Optimization.

Connecting With Your Audience: Facebook Live

Staying in touch with past and potential clients has always been and always will be important. Over the years, agents have used countless strategies for stay top-of-mind and proving expertise along the way. Our front runner for today's most effective (and most fun) way to stay in touch: Facebook Live. What Is It? Facebook Live

Instagram Business Accounts Are Here!

Finally, the uber-popular, image-based app owned by Facebook is ready for business profiles. This was more or less an inevitability, not just because Facebook would like to make money on their $1 billion investment, but because businesses were already having great success on Instagram without any tools or features dedicated to them. For those of you

Twitter Verification Just Got Easier!

Until now, the process for becoming verified on Twitter was a little bit mysterious. It seemed as though Twitter was picking and choosing who they thought should be verified, and there was no way to request or apply for verification. However, Twitter has recently changed this process. You can now use this form to apply

Why Do People “Share”?

As the Admin of a Facebook business page, one of your main goals is to get as much engagement and Reach on your posts as possible. If you're utilizing one of our #GuaranteedREACH packages, your page is already getting tons of Reach with our posts which often turns into engagement. One of the most valuable types of

3 Ways #GuaranteedREACH Turns Into Business

When we released our #GuaranteedREACH program last February we received an overwhelming amount of positive feedback from real estate professionals who had seen their organic reach on social media take a nosedive over the last year or so. The idea that they could put most of their social media marketing efforts on autopilot while reaching thousands in

Lead Inspector: Your Leads on (Legal) Steroids

If you're tired of receiving partial leads (address only) or leads with questionable contact info, we've got something new that you're going to love! From now on, when someone enters an address in your Back At You Media Home Value landing page, our Lead Inspector will automatically check public records for data about that property.