Category Archives: Social Media

Social Media is one of the most important components of your marketing campaign. Learn all about Social Media Marketing and Social Media Optimization.

Traditional Marketing vs Social Media Marketing

As a social media marketing company, we obviously have a preference when it comes to social media marketing versus traditional marketing. But what do the numbers say? As seen in the graphic below, the average physical postcard costs 67 cents to print and ship, while the average digital “postcard” costs just 1.3 cents, more than

Handy Facebook Messenger Tools for Your Page

Facebook has many great features that allow businesses to communicate with potential and current clients, and a bunch of good ones live in the Facebook Messaging settings. You can set up everything from an auto-responder to away messages and even a custom greeting before people message you. Auto-Responder (aka Instant Replies) Enabling this feature will automatically send

New Snapchat Tool: Custom GeoFilters

Did you know that you can now make custom Snapchat geofilters right from your phone? In case you're not familiar, Snapchat is one of the biggest social media apps in the world and it includes many location-specific filters. The company now allows users to design their own custom filters that users can utilize when sending

6 Tips for Getting Started on Instagram

Real estate professionals often do not reach their full potential in terms of connecting with their target market. When it comes to social media, many real estate professionals simply stick to Facebook and LinkedIn. However, Instagram can be an important tool in keeping in touch with former clients, finding new clients, and expanding name/brand recognition. Here

Deciphering Facebook’s Insights

Facebook gives its users great data on the performance of Business pages that they manage. As is the case with all marketing, you can't measure effectiveness without analyzing your results! However, if you're new to Facebook marketing, some of the terms within their "Insights" section might be new to you! Here's your guide to understanding

Surprise New Feature: Your Branded Bar

Here at Back At You Media, we're constantly doing our best to develop new tools that make your life easier and your marketing more effective. We've been working on this particular tool for a bit, but wanted to keep it a secret until now! It's called the Branded Bar and it allows you to #BrandTheInternet.

3 Awesome Tools to Enhance Your Instagram Game

So you're finally ready to get into the world of Instagram? Great! It's a fantastic platform for showcasing your listings and your personal brand. Here are a few tools that will give you a leg up as you embark on your journey to conquer Instagram! 1. Over [instagram_embedding url="https://www.instagram.com/p/BIrFDUpgI-b/"] The Over app allows you to

Connecting With Your Audience: Facebook Live

Staying in touch with past and potential clients has always been and always will be important. Over the years, agents have used countless strategies for stay top-of-mind and proving expertise along the way. Our front runner for today's most effective (and most fun) way to stay in touch: Facebook Live. What Is It? Facebook Live