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INSTAGRAM BUSINESS ACCOUNTS ARE HERE!

Finally, the uber-popular, image-based app owned by Facebook is ready for business profiles. This was more or less an inevitability, not just because Facebook would like to make money on their $1 billion investment, but because businesses were already having...

IS INSTAGRAM WORTH YOUR TIME?

The answer is a very clear “maybe.” In marketing, everything should begin with consideration of your target market. If 95% of your target market barely knows how to use their smartphone, let alone Facebook, then maybe Instagram isn’t the place for...