Category Archives: Facebook Marketing

Facebook Marketing is a very important part of your Social Media Marketing campaign. Learn more about Facebook Marketing and how to take advantage of Facebook.

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Deciphering Facebook’s Insights

Facebook gives its users great data on the performance of Business pages that they manage. As is the case with all marketing, you can't measure effectiveness without analyzing your results! However, if you're new to Facebook marketing, some of the terms within their "Insights" section might be new to you! Here's your guide to understanding

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Connecting With Your Audience: Facebook Live

Staying in touch with past and potential clients has always been and always will be important. Over the years, agents have used countless strategies for stay top-of-mind and proving expertise along the way. Our front runner for today's most effective (and most fun) way to stay in touch: Facebook Live. What Is It? Facebook Live

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Why Do People “Share”?

As the Admin of a Facebook business page, one of your main goals is to get as much engagement and Reach on your posts as possible. If you're utilizing one of our #GuaranteedREACH packages, your page is already getting tons of Reach with our posts which often turns into engagement. One of the most valuable types of

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3 Ways #GuaranteedREACH Turns Into Business

When we released our #GuaranteedREACH program last February we received an overwhelming amount of positive feedback from real estate professionals who had seen their organic reach on social media take a nosedive over the last year or so. The idea that they could put most of their social media marketing efforts on autopilot while reaching thousands in

Lead Inspector: Your Leads on (Legal) Steroids

If you're tired of receiving partial leads (address only) or leads with questionable contact info, we've got something new that you're going to love! From now on, when someone enters an address in your Back At You Media Home Value landing page, our Lead Inspector will automatically check public records for data about that property.

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Facebook Doubles Down on Live Video

Last week, Facebook announced a major expansion of their "Facebook Live" feature. This Periscope-inspired tool started out simply enough as a way for personal Facebook accounts to conduct a live stream from a smartphone. The tool was then expanded to allow Admins of business pages to launch these streams as well. Once this latest update has been

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Facebook Messaging Update: Instant Replies

This morning we noticed a new feature on our Back At You Media business page. Facebook has given you the option to create an autoreply when someone sends your business page a private message. This new feature will eliminate the need to constantly monitor your business page inbox. The Instant Reply will assure people that