Category Archives: Facebook Marketing

Facebook Marketing is a very important part of your Social Media Marketing campaign. Learn more about Facebook Marketing and how to take advantage of Facebook.

Traditional Marketing vs Social Media Marketing

As a social media marketing company, we obviously have a preference when it comes to social media marketing versus traditional marketing. But what do the numbers say? As seen in the graphic below, the average physical postcard costs 67 cents to print and ship, while the average digital “postcard” costs just 1.3 cents, more than

Handy Facebook Messenger Tools for Your Page

Facebook has many great features that allow businesses to communicate with potential and current clients, and a bunch of good ones live in the Facebook Messaging settings. You can set up everything from an auto-responder to away messages and even a custom greeting before people message you. Auto-Responder (aka Instant Replies) Enabling this feature will automatically send

Facebook Gets Stricter (And Why That’s Ok!)

Facebook has made even more updates to try to fight fake news. This time, Facebook has disabled the ability for Pages edit the previews of the links they post. This means that when Facebook Pages post links, if they don’t like the image or description that’s in the default preview, they will no longer be

Facebook Makes Clickbait Updates

Facebook is making more updates to reduce the amount of "clickbait" appearing on users' feeds. Last year, Facebook made an update to the News Feed to reduce the amount of stories that come up from sources that consistently post clickbait-like headlines. Facebook defines clickbait as stories or pieces with headlines that either withhold or exaggerate information,

New Facebook Feature: Cover Videos

Perhaps you've heard people say that video is the future of social media content. Well, here's even more evidence that Facebook agrees! Your Facebook business page now allows you to upload a short video to the top of your profile rather than an image. The video has to be relatively short (20-90 seconds), but even a short

6 Reasons You Need Facebook Ads

In 2017, marketing already looks drastically different than even just a year ago. The world of online ads, social media specifically, has grown exponentially. If you aren’t already at least experimenting with them, you’re falling behind. Here are six reasons you should be advertising more on Facebook. Specific Targeting Facebook ads give you the option to choose

Deciphering Facebook’s Insights

Facebook gives its users great data on the performance of Business pages that they manage. As is the case with all marketing, you can't measure effectiveness without analyzing your results! However, if you're new to Facebook marketing, some of the terms within their "Insights" section might be new to you! Here's your guide to understanding

Connecting With Your Audience: Facebook Live

Staying in touch with past and potential clients has always been and always will be important. Over the years, agents have used countless strategies for stay top-of-mind and proving expertise along the way. Our front runner for today's most effective (and most fun) way to stay in touch: Facebook Live. What Is It? Facebook Live

Why Do People “Share”?

As the Admin of a Facebook business page, one of your main goals is to get as much engagement and Reach on your posts as possible. If you're utilizing one of our #GuaranteedREACH packages, your page is already getting tons of Reach with our posts which often turns into engagement. One of the most valuable types of