Purchasing "fake Likes" for your Facebook business page has never really been a good idea for a number of reasons, but these days Facebook has made it more than a bad idea, they've made it almost impossible. The smart men and women working at Facebook have developed technology that recognizes when fake page Likes are
As you may have noticed, Facebook is experimenting with a new Call-to-Action button on business pages! They’ve been using these buttons on Facebook ads for awhile and after seeing some great Click-Through rates data, they want to give it a try on pages as well. Let’s quickly review the available Call-to-Action button options and which
Facebook is a complicated world with its own customs and etiquette, but we're here to help you navigate the culture and make you look like a pro. Here is the first installment of our blog series of DOs and DON'Ts when using your Facebook business page. This particular list will be about DOs and DON'Ts
As you might guess, we here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules. Generally, they're very open to new marketing avenues, but
Facebook is by no means a traditional form of marketing for real estate agents, but neither were websites 10 years ago. Just because tools are new doesn't mean they're not powerful! I polled about twenty salespeople that work with real estate agents and asked about the push-backs they encounter most frequently when it comes to discussions about Facebook
The standard for good quality social media content is in constant flux. Three years ago, a few simple sentences of text would be a perfectly acceptable status update. In 2015 however, so many people are sharing so many different kinds of interesting content, you've got to be really interesting to stand out! Video is a great way to
Recently, Inman released a report that took an in-depth look at Online Leads. They polled agents, team leaders, and broker-owners to learn more about where they were finding success with online leads, both paid and unpaid. Since they gathered so much data, we're going to break our analysis of the report into two pieces, Best ROI of Paid
We've talked a bit about Facebook having its own culture and much like other different cultures, Facebook has its own language as well. To help you understand the Facebook terms that we use on our coaching calls and so on, check out this series of posts we'll call, Facebook Lingo. This first installment will clue
Our coaching team recently created this video to illustrate the importance and potential of good content on your Facebook business page. This content philosophy dictates the types of content we create and the coaching we do with our clients on the best ways to add their own types of content to the mix.
Hello everyone! Something very exciting happened recently at Back At You Media... The National Association of Realtors® has chosen us to be a part of their REach© program. The program was created to showcase technology companies in the real estate space. We couldn't be more excited that NAR has taken notice of our company and