Many of us spend a lot of time on our desktops and laptops during the workday, especially when we're checking up on our Facebook business pages. However, the people you want to reach are viewing your Facebook activity on their tablets and mobile phones more frequently everyday. With this in mind, let's take a look at
The answer is a very clear "maybe." In marketing, everything should begin with consideration of your target market. If 95% of your target market barely knows how to use their smartphone, let alone Facebook, then maybe Instagram isn't the place for you. However, if you're in a major city and your target market is around
A change you already should have made is now imperative... The advantages of a mobile-friendly website have been apparent for some time now, but starting about a week ago (April 21st), Google is making mobile-friendliness an absolute necessity. Google has made a change to the way their search results are populated and now people using their phones to search will be
Purchasing "fake Likes" for your Facebook business page has never really been a good idea for a number of reasons, but these days Facebook has made it more than a bad idea, they've made it almost impossible. The smart men and women working at Facebook have developed technology that recognizes when fake page Likes are
As you may have noticed, Facebook is experimenting with a new Call-to-Action button on business pages! They’ve been using these buttons on Facebook ads for awhile and after seeing some great Click-Through rates data, they want to give it a try on pages as well. Let’s quickly review the available Call-to-Action button options and which
Facebook is a complicated world with its own customs and etiquette, but we're here to help you navigate the culture and make you look like a pro. Here is the first installment of our blog series of DOs and DON'Ts when using your Facebook business page. This particular list will be about DOs and DON'Ts
As you might guess, we here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules. Generally, they're very open to new marketing avenues, but
Facebook is by no means a traditional form of marketing for real estate agents, but neither were websites 10 years ago. Just because tools are new doesn't mean they're not powerful! I polled about twenty salespeople that work with real estate agents and asked about the push-backs they encounter most frequently when it comes to discussions about Facebook
The standard for good quality social media content is in constant flux. Three years ago, a few simple sentences of text would be a perfectly acceptable status update. In 2015 however, so many people are sharing so many different kinds of interesting content, you've got to be really interesting to stand out! Video is a great way to
Recently, Inman released a report that took an in-depth look at Online Leads. They polled agents, team leaders, and broker-owners to learn more about where they were finding success with online leads, both paid and unpaid. Since they gathered so much data, we're going to break our analysis of the report into two pieces, Best ROI of Paid