Why You Should Spend At Least 30 Minutes a Week on Facebook

As you might guess, we here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules. Generally, they're very open to new marketing avenues, but

Biggest Misconceptions About Facebook

Facebook is by no means a traditional form of marketing for real estate agents, but neither were websites 10 years ago. Just because tools are new doesn't mean they're not powerful! I polled about twenty salespeople that work with real estate agents and asked about the push-backs they encounter most frequently when it comes to discussions about Facebook

Inman Report: Comparing Online Lead Sources – Part 2

Recently, Inman released a report that took an in-depth look at Online Leads. They polled agents, team leaders, and broker-owners to learn more about where they were finding success with online leads, both paid and unpaid. Since they gathered so much data, we're going to break our analysis of the report into two pieces, Best ROI of Paid

Facebook Lingo 1: Page Elements

We've talked a bit about Facebook having its own culture and much like other different cultures, Facebook has its own language as well. To help you understand the Facebook terms that we use on our coaching calls and so on, check out this series of posts we'll call, Facebook Lingo. This first installment will clue

Back At You Media Joins NAR’s REach Program

Hello everyone! Something very exciting happened recently at Back At You Media... The National Association of Realtors® has chosen us to be a part of their REach© program. The program was created to showcase technology companies in the real estate space. We couldn't be more excited that NAR has taken notice of our company and

Facebook Business Profile Redesign

Ok, nobody panic...but there are changes coming to your Facebook business page! Just when you were getting in the groove of using your page, Facebook is going to change it all! But don’t worry, we’re here to get you through it and soon you’ll see it just looks different, but acts exactly the same as