So you want more Facebook engagement? There are some simple actions you can take to better engage your Fans. Remember, engagement is the key to ensure your Wall Post are seen by your Fans on Facebook. If you are not engaging your fans, you are wasting your time. This is especially true with smaller brands that have fewer than 1,000 Fans.
According to AllFacebook.com Pages with fewer than 1,000 fans had a 11.64 percent decline in likes and comments during the 1 month time period following Facebook’s changes announced at f8. During this time period, pages at or above 1,000 fan count had at least 1.73 percent of an increase in likes and comments.
The median changes for the brand pages EdgeRank Checker analyzed during this time period were:
- Views of brand pages dropped 22 percent;
- Likes rose by 16 percent; and
- Comments went up 14 percent.
EdgeRank Checker concluded:
Regardless of the impact of the new news feed, having high EdgeRank continues to provide visibility within the news feed. Ultimately, engagement drives EdgeRank, which should cement engagement as a top priority while doing Facebook page marketing.
So, let’s get your Fans better engaged in your brand. Here are some ideas to get you going:
- Ask your user questions – get them involved;
- Use pictures- people love pictures. Pictures can be old and vintage or new stylized;
- Send out a thank you message – if you have tones of new followers that is tough;
- Do a weekly or monthly sweepstakes or contest – reward existing customers with the chance to win something and provide an incentive for new people to like your page; and
- When doing a wall post, make sure you have a catch headline and thumbnail! Walll posts on average get a 6.5% click through, FB ad’s get .05%.
Following this easy tips and doing them on a consistent basis, should easily drive your engagement rate much higher!
Good luck.
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