3 Ways #GuaranteedREACH Turns Into Business
When we released our #GuaranteedREACH program last February we received an overwhelming amount of positive feedback from real estate professionals who had seen their organic reach on social media take a nosedive over the last year or so. The idea that they could put most of their social media marketing efforts on autopilot while reaching thousands in their target market month after month was the solution they needed. Now that the program is over 4 months old, let’s take a look at three ways that getting in front of thousands of people turns into leads and deals.
1. The Long Game
It’s been said over and over, but it hasn’t become any less true: social media marketing is a marathon, not a sprint. Not everyone who sees #GuaranteedREACH content will be in the market for a new home. In fact, very few of them will, but when the other 90% do begin their home search, you better believe that you’ll be one of the first agents that comes to mind. They’ve seen your face and your brand consistently for months and have confidence in your expertise thanks to the variety of content types we post for you! If you’re looking for leads tomorrow, run a lead gen campaign. If you’re looking for prolonged interest in your services, get #GuaranteedREACH. If you’re ready to dominate, do both.
2. The Short Game
While you’re keeping the average used educated and engaged, you’ve got to strike while the iron is hot with those currently in the market and those considering it in the near future. Perhaps those in the market today would like to peruse your current listings. That’s why we post and promote posts like this and link to your website:
The following week, let’s say someone just started thinking about selling their home and is wondering how much it might be worth in today’s market. Luckily for you, we post the following link to our Home Valuation Tool and put marketing dollars toward its promotion:
3. Connect With Those Previously Out of Reach
The hyper-targeted nature of social media marketing allows you to use #GuaranteedREACH to digitally appeal to your target market, whether you define it by zip codes, a handful of towns, or a city plus a ten mile radius. You can attempt to do something similar with print marketing, but people spend more than an hour per day on social media and actually enjoy their time there. Who enjoys sifting through junk mail for 30 seconds before tossing it? Use our content and #GuaranteedREACH to give your target market interactive, educational information and you’ll be on your way to becoming a household name in the community!
Be successful in the short term and the long term by proving your expertise and offering helpful tools to your target market. Reach people you wouldn’t have been able to reach any other way and stay on their radar. #GuaranteedREACH means results! If you’re interested in hearing more about these packages, CLICK HERE!