Facebook Reactions: Life After Likes

Facebook users no longer have to choose between Liking and silence when it comes to reacting to content. Today Facebook made new "Reactions" available for everyone. If you've ever seen a post that you prompted a Love, Haha, Wow, Sad, or Angry reaction, you can now easily express that, and so can your Business Page

New Feature: Invite “Likers”

Ready for an easy way to increase your Page Likes? We've found a new tool that allows you to do just that! When several Facebook users Like something you've posted on your business page, you'll see text that reads something like "Babe Ruth, Michael Jordan, and 198 others Like this." If you click on "198 others

Declining Reach and How to Combat It

If you’ve used Facebook as a marketing tool over the last few years, you may have noticed that it seems like your posts are being seen by less and less of your audience. Facebook has addressed this shift a few times and given their reasons for it. For example, they say that each Facebook user could potentially