Facebook Advertising: Where to Start

If you're interested in adding Facebook advertising to your marketing mix, you may be a bit overwhelmed by the number of campaign options. The good news is, if you're just getting started with Facebook ads, there's no need to run before you crawl. In a perfect world, if money was no object, you could run

Social Marketing: What Matters? What Doesn’t?

Social media marketing is still a relateively new way to reach your target audience, particularly in the real estate industry. Due to this lack of familiarity, many agents and brokers aren't quite sure what parts of social marketing are vital and which parts aren't worth a second thought. Luckily for you, we've been using social media to