Nine out of 10 businesses with a Facebook Page do not know how to use social media effectively. Typically a business sets up a Facebook Page because they see their friends and competitors have one. Frankly, they are afraid of being left behind so setting up a Page on Facebook is the first thing they do. It’s a good start, but it’s not good enough.
Fact is, most business owners do not have the know-how, time or resources to manage their social media profiles. In fairness to them, of course they don’t, they are running a business. I am here to help and provide a quick tip on social media marketing 101.
If you have a Facebook Page, at a bare minimum, you need to have a Like Promotion page. What is this you ask? It’s simple, many very large brands on Facebook have a Like Page as the landing page for those users that are not yet fans of the Page (examples include Oreo and Skittles). The Like Page asks a new user to Like or become a fan/friend of the brand. To make this even more effective, you should add a promotion to the Like page to provide more of an incentive for a new user to Like it. For example:
- Like Us and be entered to win (your product/service); or
- Like Us and get 15% off your next purchase.
Let’s face it, a business’ Facebook Page does not get a lot of traffic, so my belief is that every new user that gets to your Page must convert! The Like Promotion page is your best chance to convert that new user.
Now once you get them as a fan of yours, then you need to continue to engage them through relevant Wall Posts. Check out my previous blog 10 must do’s for better Facebook engagement for some suggestions on continuing to engage users to create a loyal customer.
Good luck and remember, if you have any desire to use social media, at a bare minimum, get a Facebook Like Promotion started. Whether it’s backatyou.com providing this service or you do it yourself, you will be well served with this simple, yet very effective social media marketing strategy.
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