Traditional Marketing vs Social Media Marketing

As a social media marketing company, we obviously have a preference when it comes to social media marketing versus traditional marketing. But what do the numbers say? As seen in the graphic below, the average physical postcard costs 67 cents to print and ship, while the average digital “postcard” costs just 1.3 cents, more than

Apps That Will Up Your Instagram Game

Ready to join Instagram? Or already have an account and looking to improve your page? Here are a few apps that will improve your Instagram business presence. Pic Stitch The number one photo and video collage app on the app store, Pic Stitch, allows you to choose from over 200 different layouts, rotate and zoom

Handy Facebook Messenger Tools for Your Page

Facebook has many great features that allow businesses to communicate with potential and current clients, and a bunch of good ones live in the Facebook Messaging settings. You can set up everything from an auto-responder to away messages and even a custom greeting before people message you. Auto-Responder (aka Instant Replies) Enabling this feature will automatically send

Facebook Gets Stricter (And Why That’s Ok!)

Facebook has made even more updates to try to fight fake news. This time, Facebook has disabled the ability for Pages edit the previews of the links they post. This means that when Facebook Pages post links, if they don’t like the image or description that’s in the default preview, they will no longer be

Facebook Makes Clickbait Updates

Facebook is making more updates to reduce the amount of "clickbait" appearing on users' feeds. Last year, Facebook made an update to the News Feed to reduce the amount of stories that come up from sources that consistently post clickbait-like headlines. Facebook defines clickbait as stories or pieces with headlines that either withhold or exaggerate information,

New Snapchat Tool: Custom GeoFilters

Did you know that you can now make custom Snapchat geofilters right from your phone? In case you're not familiar, Snapchat is one of the biggest social media apps in the world and it includes many location-specific filters. The company now allows users to design their own custom filters that users can utilize when sending

New Facebook Feature: Cover Videos

Perhaps you've heard people say that video is the future of social media content. Well, here's even more evidence that Facebook agrees! Your Facebook business page now allows you to upload a short video to the top of your profile rather than an image. The video has to be relatively short (20-90 seconds), but even a short

6 Reasons You Need Facebook Ads

In 2017, marketing already looks drastically different than even just a year ago. The world of online ads, social media specifically, has grown exponentially. If you aren’t already at least experimenting with them, you’re falling behind. Here are six reasons you should be advertising more on Facebook. Specific Targeting Facebook ads give you the option to choose

6 Tips for Getting Started on Instagram

Real estate professionals often do not reach their full potential in terms of connecting with their target market. When it comes to social media, many real estate professionals simply stick to Facebook and LinkedIn. However, Instagram can be an important tool in keeping in touch with former clients, finding new clients, and expanding name/brand recognition. Here