Facebook is making more updates to reduce the amount of "clickbait" appearing on users' feeds. Last year, Facebook made an update to the News Feed to reduce the amount of stories that come up from sources that consistently post clickbait-like headlines. Facebook defines clickbait as stories or pieces with headlines that either withhold or exaggerate information,
Did you know that you can now make custom Snapchat geofilters right from your phone? In case you're not familiar, Snapchat is one of the biggest social media apps in the world and it includes many location-specific filters. The company now allows users to design their own custom filters that users can utilize when sending
Perhaps you've heard people say that video is the future of social media content. Well, here's even more evidence that Facebook agrees! Your Facebook business page now allows you to upload a short video to the top of your profile rather than an image. The video has to be relatively short (20-90 seconds), but even a short
In 2017, marketing already looks drastically different than even just a year ago. The world of online ads, social media specifically, has grown exponentially. If you aren’t already at least experimenting with them, you’re falling behind. Here are six reasons you should be advertising more on Facebook. Specific Targeting Facebook ads give you the option to choose
Real estate professionals often do not reach their full potential in terms of connecting with their target market. When it comes to social media, many real estate professionals simply stick to Facebook and LinkedIn. However, Instagram can be an important tool in keeping in touch with former clients, finding new clients, and expanding name/brand recognition. Here
If you use Instagram at all, you've probably seen the fairly recent and wildly popular addition of Instagram Stories. They're more or less a clone of Snapchat Stories, which allow you to string together short video and/or images to be viewed by your friends/followers. It's a simple, engaging way to stay top-of-mind with your followers
There has been a huge amount of buzz recently about Facebook Live. Perhaps you've seen commercials urging you to go live or maybe you've even seen bus stop ads about it like some members of our team! Whether you're aware or not, Facebook is really pushing to make 'Going Live' a part of everyday life.
Facebook gives its users great data on the performance of Business pages that they manage. As is the case with all marketing, you can't measure effectiveness without analyzing your results! However, if you're new to Facebook marketing, some of the terms within their "Insights" section might be new to you! Here's your guide to understanding
Here at Back At You Media, we're constantly doing our best to develop new tools that make your life easier and your marketing more effective. We've been working on this particular tool for a bit, but wanted to keep it a secret until now! It's called the Branded Bar and it allows you to #BrandTheInternet.
So you're finally ready to get into the world of Instagram? Great! It's a fantastic platform for showcasing your listings and your personal brand. Here are a few tools that will give you a leg up as you embark on your journey to conquer Instagram! 1. Over [instagram_embedding url="https://www.instagram.com/p/BIrFDUpgI-b/"] The Over app allows you to